Description

As the Webmaster, you will work closely with the Director, Marketing & Communications and staff to bring the SIIM marketing vision to life through digital communication platforms (website + email). You will be responsible for website management, creating microsites, and assisting in the execution of email marketing campaigns, all while ensuring brand tone and style consistency.

Requirements

Responsibilities

•     Regularly update and maintain website content, including text, images, graphics, videos, and other multimedia elements.
•       Build microsites, and implement website changes, improvements, and new features on the website. When necessary, collaborate with a web design agency, create a project plan, maintain regular communication, and resolve issues proactively.
•       Successfully update Annual Meeting microsite with branding and content including text, images, graphics, videos, and other multimedia elements.
•       Ensure that content on website is accurate, up-to-date, consistent in tone and style, and aligned with SIIM's brand, style guide, and messaging across all digital platforms.
•       Troubleshoot and resolve website functionality, user interface, and user experience issues.
•       Implement SEO best practices to improve the website's visibility and search engine rankings.
•       Conduct keyword research and integrate relevant keywords into website content for improved organic search results.
•       Monitor website analytics to identify areas for improvement, track the success of social media campaigns, and make data-driven decisions to enhance website performance.
•       Implement and maintain website security protocols to safeguard against potential cyber threats and vulnerabilities.
•       Update Annual Meeting App with branding, graphics and content.
•       Work with the Director of Marketing to execute email marketing campaigns aligned with the overall marketing strategy, incorporating text, images, graphics, videos, and multimedia elements.
•       Ensure email templates and designs are consistent with the brand's identity.
•       Manage and segment email subscriber lists to deliver targeted content to different audience segments. 
•       Ensure compliance with data protection and privacy regulations (e.g., GDPR, CCPA) in all web-related and email activities.
•       Serve as a liaison for assigned committees.
•       Occasionally assist with in-house video, photography and social media, especially around the Annual Meeting.
• Manage SIIM’s YouTube account by uploading and deleting videos to keep the channel up to date.