Description

The Digital Marketing Specialist will play an essential role in managing our digital infrastructure and outreach, from the CRM system, over website, SEO, email marketing, to paid media and analytics. The Hubspot CRM system is the cornerstone of our client-centric operations, pivotal in orchestrating successful marketing outreach and conversions. Your efforts will have significant influence over our business's success, ensuring the seamless integration of new campaigns, customer journeys, and comprehensive performance marketing analytics. This presents an extraordinary opportunity to join a visionary company and make a tangible impact. 

Responsibilities:

• Responsible for the successful management and day-to-day operation of our Hubspot CRM system.
• Train, develop and excite users on the CRM system and its functions.
• Build seamless integrations with other systems within the company’s infrastructure. 
• Develop and execute drip campaigns that support customer journeys.
• Consistently maintain target audience analysis for focused and effective campaigns.
• Tactical management of marketing systems to ensure agencies and internal teams are achieving the best strategic effort and identifying errors quickly.
• Ensure API connections are triggering workflows, form submissions and dashboard reporting.
• Analyze data and provide recommendations to the marketing team, ensuring all strategic changes and made with data-based resources.
• Cultivate campaigns within pre-determined disciplines, including email, referral, direct mail, etc.
• Evaluate the performance of paid advertising campaigns, analyzing metrics such as click-through rates, conversion rates, and ROI to optimize campaign effectiveness.
• Analyze and interpret data from Google Analytics, providing insights into website traffic, user behavior, and engagement patterns to inform strategic decisions.
• Indentify trends and insights and help lead our innovation strategy

Requirements

Minimum requirements:

• 3+ years’ experience in CRM systems operations (experience in working with Hubspot preferred, but not required)
• 3+ years’ experience with Google Ads and Google Analytics
• 3+ years’ experience in paid media campaign planning and management
• Knowledge of web publishing
• Proficiency with SEO tools
• Working experience in digital marketing strategies overall
• Bachelors Degree in Business, Communications or IT preferred but not required
• Proficient in MS Office

Soft skills:

• Analytical mindset
• Can-do attitude
• Self-motivated, yet customer focused
• Ability to work methodically and meet deadlines
• Passion for working in team environment